Most priority lists grow long because cutting something feels like a bet. What if the thing you cut turns out to matter? It's easier to keep it in, rank it ninth, and let time make the decision for you.

You rolled out the change. You explained it. You thought it landed.

It feels personal. It isn't. It's a specific, predictable mechanism, and once you see it, you can't unsee it.

Change efforts don't usually fail at launch. They fail in the quiet weeks after, when the novelty wears off and nobody's watching closely anymore.